Prescient logoPrescient

Social Ads
Agency

We design, run and optimize your paid social campaigns with a platform-specific approach: creative strategy, audience testing, signal analysis and continuous performance optimization, measured on the revenue you would not have made otherwise.

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Three ways a social account stalls, and what each one costs you.

01

The dashboard says 4×. The bank has not been told.

Platform ROAS claims every sale it touched, including the ones you would have made anyway. Reported and incremental returns routinely diverge, and the gap is invisible from inside Ads Manager. Every budget decision made on that figure is made on a flattering guess. Flattering guesses are lovely. They are also expensive.

02

CAC has crept up for three quarters, and the explanation is always iOS

Under Meta’s current ranking a winning ad lasts weeks, not months, and a winner duplicated with a new colour is still the same ad to the algorithm. Feed it fewer distinct concepts than it needs and the price of every result climbs, quietly, until the CFO asks a question nobody has the answer to.

03

Scaling turns a working account into a different account

Efficiency at €5k a month rarely survives the jump to €50k. Budgets doubled overnight reset learning, fragmented ad sets starve it, and Advantage+ spends a share of the increase re-selling to customers you already own. The cost per result climbs the moment you lean in, which is the one moment it should not. The algorithm is not being difficult. It is being asked to relearn your business every Monday.

Certified on every platform we buy on.

Meta Business Partner
TikTok Marketing Partner
LinkedIn Marketing Partner
Snapchat Ads
Pinterest Ads
Reddit Ads

How we run it, and why it holds.

Perrotin
“After a few months of working together, the results are concrete: a 12x return on investment on our paid acquisition campaigns.”
Vanessa Clairet Stern, Director of Development, Perrotin

Creative is the targeting. We treat it that way.

Ad sets stay broad and the work goes into distinct concepts: new angles, hooks and formats every week, some produced at scale with AI, some made by a designer when the brief deserves one. Each concept gets its own shot in the auction, losers retire before they get expensive, and winners are left alone to breathe. Polish is optional. Native usually wins. The algorithm has never once asked for a brand guideline.

We optimise for the business number, not the platform one

Spend is steered against blended MER, new-customer cost and payback, reconciled to your store or CRM rather than to Ads Manager. Server-side tracking and clean event matching keep the signal honest. When a channel matters, we prove it with a geo holdout before we ask for more budget, and we say so plainly if it turns out not to be incremental. That conversation is rarely fun. It is always cheaper than the alternative.

An account structure that survives the budget you want

Fewer, better-fed campaigns instead of a fragmented account that starves the algorithm. Cost controls where they protect margin, budget steps that respect the learning phase, and a cap on how much Advantage+ may spend on existing customers. Growth from €5k to €50k a month should feel like more of the same, not like starting over. Meta calls starting over a learning phase. Your finance team calls it March.

The click is the easy part

A great ad sending people to a slow page with a vague offer is an expensive way to be right. Landing pages, offer and post-click flow are in scope and tested with the same discipline as the creative, because that is where most of the margin is decided. Compliance is engineered in too: in a regulated category a policy flag is an outage, so claims and pages are built to pass review before anything ships.

Proof, in their numbers.

12×

ROAS on Meta Ads

Perrotin
+98%

revenue, H1 year on year

0.02€

cost per view at scale

North

Frequently Asked Questions

Strategy, creative, media buying, measurement and the page after the click, run as one system by the people who read your numbers. At Prescient a senior operator runs the account and stays on it. There is no handoff to a junior team after the signature.

Meta (Facebook and Instagram), TikTok, LinkedIn, Snapchat, Pinterest and Reddit, and we are certified on each. Budget goes to whichever platform proves incremental for your business, not to whichever one is fashionable this quarter. Snapchat and Pinterest are underpriced for the right brand, and we will tell you if yours is one of them.

Yes, both kinds. Volume at scale with AI when the algorithm needs distinct concepts every week, and designer-made work when the brand calls for it. Either way the concepts are tested against the reigning winner and the results decide, not the taste of whoever is in the room.

Not on platform ROAS. We steer against blended MER, new-customer cost and payback, reconciled to your revenue, with server-side tracking to keep the signal honest and geo holdouts when a channel is big enough to deserve one. If a channel is not incremental, you hear it from us first. It is not our favourite email to write. We write it anyway.

Below roughly €5k a month in media we are usually not the right partner yet, and we will say so on the first call. Above it, the first conversation is free. The Diagnostic that follows is paid, and its fee is deducted if we go on to work together.

See what your social ads are leaving on the table.

It starts with a conversation, on us. If there is a fit, the Diagnostic that follows is paid, thorough, and yours to keep. If there is no fit, you will have spent thirty minutes and gained an honest opinion, which is still a decent trade.

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