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AITop 10 AI agent use cases for digital strategy
Not the demo, the Tuesday. Ten jobs we hand to agents in the accounts we run, ranked by what they save, and the rule that stops them doing damage.
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Blog and News
Growth, ads, search, data, AI... Prescient’s take included! Whenever we have something worth saying, that’s where you’ll find it.
AI
Tracking & DataThe ABC of acquisition: why tracking comes before everything else
Most brands start with channels and end with tracking. The order is backwards, and it is why their numbers never agree. The right sequence, letter by letter.
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CRM & EmailWhat D2C brands are missing with email and SMS automations
Your welcome flow was written in 2022, your abandoned cart sends one email, and your best customers hear from you exactly as often as your worst. Eight flows that fix that, before Q4.
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Paid socialWhy UGC strategies dominate paid social
It is not because it looks authentic. It is because the algorithm is a creative-testing machine and UGC is the cheapest way to feed it. The mechanics, and the traps.
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SearchThe indispensables of GEO, and why they are mostly SEO
GEO is sold as a new discipline. Most of it is SEO done properly, plus three things SEO never had to care about. Here are the seven that matter.
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SearchAI did not kill Google. It handed it a bigger job.
Google search was pronounced dead in 2023, 2024 and 2025. It grew every year. What changed is the job, not the winner.
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SearchHow to appear in Google AI Overviews
Google now answers before it links. Here is what it pulls from, how to write for it, and the three habits to drop if you want to be the source.
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AIWhat do ChatGPT Ads mean for my business?
Ads are arriving inside ChatGPT. Here is what the format actually is, who should move now, and the one thing to fix before you spend a euro on it.
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Agency lifeWhy do marketing agencies have such a bad reputation?
Twelve years at Google, three running an agency, and the same five complaints in almost every first call. Here is what we heard, and the agency we built to answer it.
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GrowthTop 10 emerging growth marketing trends of 2026
Ten shifts we expect to matter next year, ranked by what they do to a P&L. Some of them you will like.
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Rather talk about your numbers than read about ours?
Thirty minutes, one-to-one with a founder, on us.