Growth, ads, search, data, AI... Prescient’s take included! Whenever we have something worth saying, that’s where you’ll find it.
SearchEighteen words added to Google’s privacy policy, one LinkedIn week of panic. What the exception does, why it is good news for anyone selling real things, and the five things we are changing before it reaches Europe.
Paid socialA notice from Meta, one blue button, and a deadline four weeks before Black Friday. What product browsing does to your click, what Meta’s 3% leaves out, and the rule we are applying account by account.
AINot the demo, the Tuesday. Ten jobs we hand to agents in the accounts we run, ranked by what they save, and the rule that stops them doing damage.
Tracking & DataMost brands start with channels and end with tracking. The order is backwards, and it is why their numbers never agree. The right sequence, letter by letter.
CRM & EmailYour welcome flow was written in 2022, your abandoned cart sends one email, and your best customers hear from you exactly as often as your worst. Eight flows that fix that, before Q4.
Paid socialIt is not because it looks authentic. It is because the algorithm is a creative-testing machine and UGC is the cheapest way to feed it. The mechanics, and the traps.
SearchGEO is sold as a new discipline. Most of it is SEO done properly, plus three things SEO never had to care about. Here are the seven that matter.
SearchGoogle search was pronounced dead in 2023, 2024 and 2025. It grew every year. What changed is the job, not the winner.
SearchGoogle now answers before it links. Here is what it pulls from, how to write for it, and the three habits to drop if you want to be the source.
AIAds are arriving inside ChatGPT. Here is what the format actually is, who should move now, and the one thing to fix before you spend a euro on it.
Agency lifeTwelve years at Google, three running an agency, and the same five complaints in almost every first call. Here is what we heard, and the agency we built to answer it.
GrowthTen shifts we expect to matter next year, ranked by what they do to a P&L. Some of them you will like.
Thirty minutes, one-to-one with a founder, on us.
