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CRM & Email
Agency
We turn your customer base into repeat revenue: segmentation built on behaviour, lifecycle flows that arrive at the right moment, email and SMS that people keep opening, and a retention plan measured on the customers who came back and the margin they brought.
Three ways a database goes cold, and what each one costs you.
Acquisition is funded, retention is a newsletter
The budget buys new customers at a price that only works if they come back, and then they get one welcome email and a Black Friday blast. The second purchase is where the margin lives. Most brands leave it to chance, then wonder why the payback keeps slipping.
Everyone gets everything
One list, one send, the same message to a first-time buyer and a ten-time loyalist. Open rates slide, unsubscribes climb, deliverability follows, and the fix proposed is a better subject line. The problem was never the subject line. It was sending it to everyone.
The flows were set up once, in 2022
Welcome, abandoned cart, post-purchase, built at launch and never revisited, still linking to products you no longer sell. They still make money, which is exactly why nobody looks at them. Automations are the highest-return asset in the account and the least maintained.
Certified on the platforms we send from.
How we run it, and why it holds.
“Our number 1 challenge is revenue growth. Our number 2 is doing it without exploding on the way: making sure our systems work.”
Segments built on what people do
Recency, frequency, margin, category, engagement and predicted churn, computed from your store and behavioural data rather than from the sign-up form. A segment is only useful if it changes what someone receives. Ours do, and we can show you the difference in revenue per recipient.
Lifecycle flows that earn their place
Welcome, browse and cart, post-purchase, replenishment, win-back and VIP, each designed around the moment it lands in, each tested and pruned. A flow that stops making money gets retired. A flow that works gets a second variant, not a certificate.
Email and SMS that respect the inbox
Deliverability handled first, since a message no one receives has a spectacular open rate of zero. Then frequency by segment, SMS reserved for what actually merits an interruption, and creative that reads like the brand rather than like a template. Consent and compliance are built in, including the boring bits.
Measured on retention, not on opens
Repeat rate, time to second purchase, revenue and margin per recipient, and the share of total revenue the base now generates without a cent of media behind it. Holdout groups on the big campaigns, so the lift is real. Open rates go in the appendix.
Proof, in their numbers.
customer retention rate
ROAS
Frequently Asked Questions
Segmentation, lifecycle automation, campaign planning, email and SMS production, deliverability and the measurement underneath, run as one system by the people who also see your acquisition costs and therefore know what a returning customer is worth.
Klaviyo first, where we are certified, and the main alternatives: HubSpot, Brevo, Braze and your store’s native tools. The platform matters less than the plan. A great tool with one list is still one list.
Flows and deliverability fixes show within weeks. Repeat-purchase and payback effects show over a quarter or two, because customers buy on their own schedule, not on our reporting cadence. We show leading indicators from the first month and the retention numbers as they mature.
Yes, both. Copy in the brand voice, design in the brand system, built to render on the phone first, tested before they go. If you have an in-house team we plug into it. If you do not, you will not notice.
Below roughly €5k a month in media we are usually not the right partner yet, and we will say so on the first call. Above it, the first conversation is free. The Diagnostic that follows is paid, and its fee is deducted if we go on to work together.
See how much revenue is sitting in your own database.
It starts with a conversation, on us. If there is a fit, the Diagnostic that follows is paid, thorough, and yours to keep. If there is no fit, you will have spent thirty minutes and gained an honest opinion, which is still a decent trade.