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Paid Search
Agency
We design, run and optimize your Google, Microsoft, Amazon and Apple search campaigns for incremental revenue: query and feed strategy, automation kept on a leash, brand cannibalization measured rather than assumed, and continuous optimization against the numbers that reach the bank.
Three ways a search account leaks, and what each one costs you.
Your best-performing campaign is your own brand name
Brand search shows a heroic ROAS because it catches people who had already decided. Holdouts regularly find that a large share of that revenue would have arrived organically, for free. It is the only campaign in the account that looks better the less you need it.
Performance Max is optimizing something, and it will not say what
One campaign across Search, Shopping, YouTube, Display and Gmail, with the search terms, placements and channel split kept mostly out of view. Fed loose signals, it drifts toward brand and remarketing, spends the increase on people you already own, and reports a number that looks excellent to everyone except your finance team.
The feed decides, and nobody owns the feed
On Shopping the product feed is the bid, the keyword and the ad in one file. Missing attributes, generic titles and stale prices mean the auction never sees your best products for the queries that matter. The usual fix is a bid increase. The feed does not notice.
Certified on every platform we buy on.
How we run it, and why it holds.
“We finally cracked it! After 2 unsuccessful tests, we finally achieved our targeted CPL on Google Ads.”
Incrementality first, then everything else
Before any restructure we measure what search actually adds: brand holdouts by region or time, non-brand judged on new-customer revenue, and a blended cost of sale that counts the organic sales you would have made anyway. Budget follows the incremental number. It is often smaller than the dashboard and far more useful.
Automation on a leash
Smart bidding and Performance Max are excellent at hitting the target you give them and indifferent to whether it was the right target. We set goals in margin and new-customer terms, feed them first-party conversion values, cap the brand and remarketing share, and read the search terms and placements every week. The machine buys. We decide what it is allowed to buy.
The feed, treated as a product
Titles rewritten around how people search rather than how the catalogue was exported, attributes completed, margin and stock passed through, our own CSS in front of the auction, and supplemental feeds for what the platform cannot see. Most Shopping accounts have never had a feed audit. It shows.
One structure, built to be understood
Campaigns grouped by intent and margin, not by whoever set them up last, with consolidated learning, a query map you can read, and negatives that stop the brand budget and the generic budget from buying each other’s traffic. If you cannot explain the account in five minutes, neither can the algorithm.
Proof, in their numbers.
cost per converted lead
qualified leads year on year
below market CPA
Frequently Asked Questions
Query and feed strategy, campaign architecture, bidding, ads and measurement across Google, Microsoft, Amazon and Apple, run as one system by people who read the search terms themselves. At Prescient a senior operator runs the account, and stays on it. “Ex-Googlers” is on the homepage because it is true, not because it sounds nice.
Yes, with guardrails: brand excluded or capped, first-party conversion values, asset groups built around margin, and a weekly read of what it actually bought. Run loose, it is a very confident black box. Run tight, it is one of the best tools in the account.
Sometimes. It depends on competitor pressure, marketplace presence and what a holdout shows, so we test it rather than debate it. Plenty of accounts pay a tax on their own name. Some genuinely need to defend it. The measurement tells you which one you are.
Not on platform ROAS. Holdouts on brand, new-customer revenue on non-brand, and a blended cost of sale reconciled to your store or CRM. If a campaign turns out to be buying customers you already had, you hear it from us first, in writing.
Below roughly €5k a month in media we are usually not the right partner yet, and we will say so on the first call. Above it, the first conversation is free. The Diagnostic that follows is paid, and its fee is deducted if we go on to work together.
See what your search budget is paying for twice.
It starts with a conversation, on us. If there is a fit, the Diagnostic that follows is paid, thorough, and yours to keep. If there is no fit, you will have spent thirty minutes and gained an honest opinion, which is still a decent trade.