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The engine behind every Prescient account. Our team runs it. Your growth runs on it.
The Prescient App is the console our team works in every day: one place where every account, every source and every signal is read, priced in euros and turned into an action with an owner. Built in-house and tuned across 70+ advertisers, it works for your account from the first week.
Understand, decide, execute. Every module has one job.
Understand
Reporting, Early Signals
One source of truth for spend, revenue and ROAS: cross-channel, server-side, deduplicated. On top of it, an early-warning layer that knows what each metric should be doing this week and says so when it does not, in hours rather than at the monthly review.
Decide
Opportunity Cost, Growth Levers
The revenue you did not capture, priced by cause: impression share lost to budget or to rank, out-of-stock ads, downtime, broken tracking. Every line comes with a fix, and every fix becomes a lever with an impact, a confidence, an effort and an owner.
Execute
Alerts, creative refresh, pacing
Alerts routed to the right person on Slack or by SMS before anyone on your side notices, a creative refresh calendar driven by fatigue scores, and a week-by-week pacing plan pushed into the budget. Decisions leave the console as work, not as slides.
We see the drop before you do.
For every metric the App knows the range it should sit in this week, from seasonality and an eight-week baseline. When search CPA, checkout conversion or purchase-event volume leaves that range, the deviation is scored, the probable cause is ranked with a confidence, and the owner is told. Confirmed and false alarms feed back into the model, so it gets sharper on your account, not more talkative.
- Expected range per metric, deviation scored in sigma
- Probable cause ranked: query mix, creative fatigue, page speed, tracking
- Time to detect measured in hours, and shown
Revenue left on the table, priced.
Most accounts leak in the same four places: impression share lost to budget, impression share lost to rank, ads running on out-of-stock products, and revenue lost to downtime or broken tracking. The App models each one in euros every week, with editable assumptions, so the conversation with your finance team is about a figure rather than a feeling. One click turns any line into a lever.
- Weekly, by cause, with the assumptions in the open
- A proposed fix on every line
- Convert all to levers in one click
If the site or the data breaks, the ads stop wasting money.
One-minute availability checks from three regions, response time at the 95th percentile, and tag health every fifteen minutes: Tag Manager, GA4, Meta Pixel and Conversions API match rate, Google Ads enhanced conversions, Consent Mode, Klaviyo, server-side tagging. Every incident is priced in revenue at risk, and the paid budget pauses when the page it sends people to is down.
With the Prescient App, and without it.
- Six to ten tool logins per account
- Reporting that lands a week after the fact
- Budget caps discovered at month end
- Creative fatigue noticed once the click-through rate has collapsed
- Anomalies explained after you ask about them
- One console, every source
- Detection in hours, routed to a person
- A euro figure on every gap
- Levers with an owner and a realised impact
- A weekly digest you can forward to your board
What reaches you, week after week.
The App is where our team works. What lands on your side is what comes out of it: the alerts that matter, a weekly digest you can forward to your board, exported reports, and a backlog of levers reviewed with you, each with its expected impact and its owner.
See it for yourself. The console, live.
Open the App on a demo account and see what our team sees: change the period, the channel or any filter and watch every module respond. Best on a desktop screen.
Frequently Asked Questions
No. A dashboard shows you numbers and leaves the rest to you. The App reads the numbers, prices what is wrong in euros, proposes the fix and assigns it to a person. The dashboard is the least interesting part of it.
Google Ads, Meta, YouTube, Microsoft Ads, LinkedIn, GA4 and server-side tagging, Merchant Center, Klaviyo, HubSpot, Search Console, a backlink index, uptime probes and a prompt runner for the AI assistants. If you run something else, we wire it.
The alerts that matter, as they happen. A weekly digest written for a decision-maker. Exported reports for your board. And the backlog of levers we review with you, each with its expected impact, its confidence and its owner.
The platforms grade their own work and only see their own channel. The App reads all of them at once, deduplicated and server-side, against your revenue rather than their attribution. Then it tells you what to do, which no report does.
Below roughly €5k a month in media we are usually not the right partner yet, and we will say so on the first call. Above it, the first conversation is free. The Diagnostic that follows is paid, and its fee is deducted if we go on to work together.
See what the App would say about your accounts.
It starts with a conversation, on us. If there is a fit, the Diagnostic that follows is paid, thorough, and yours to keep.