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Creatives
Agency

We produce the ads your media actually needs: concepts built from research, hooks and formats made for each platform, volume at scale with AI when the algorithm is hungry, designer-made work when the brand deserves it, and a weekly loop where the results decide what gets made next.

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Three ways creative runs dry, and what each one costs you.

01

The brand film is beautiful, and it is being skipped

Polished work made for a cinema screen meets a thumb moving at speed. On paid social the ad competes with a friend’s holiday and a cat, not with other ads. Production value does not stop the scroll. A reason to keep watching does, and it lives in the first second.

02

Five ads, one message, four months

The same concept in five colours is one idea to the algorithm, and one idea wears out in weeks now. When it does, the media team raises bids to compensate, which buys the same fatigue at a higher price. Creative supply is a media problem wearing a design costume.

03

Nobody knows why the winner won

A hit ad gets scaled, copied badly, and eventually retired with no record of which hook, angle or format did the work. The next round starts from zero. The most expensive asset in the account is the learning, and it left with the intern.

Certified on the platforms we design for.

Meta Business Partner
TikTok Marketing Partner
Pinterest Ads
Snapchat Ads

How we run it, and why it holds.

North
“Prescient brought structure to something we’d been doing instinctively. Every week we know what’s working and why, and the budget follows it.”
Laurie Sloor, CMO, North

Concepts from research, not from the mood board

Reviews, support tickets, comments on your ads, and the objections your sales team hears, mined for the angles that make someone stop. A hook is a customer’s own sentence, said back to them. We read a lot before we make anything.

Two production lines, one standard

AI-assisted volume when the account needs twenty distinct concepts a week, designer-made pieces when the brand, the offer or the moment calls for craft. Both go through the same brief, the same review and the same test. The output is judged on results, not on which line made it.

Made for the platform it runs on

Native formats, sound-on for TikTok, captions for Meta, safe zones respected, first-frame clarity, and length dictated by the message rather than by habit. An ad that looks like it belongs in the feed earns the right to interrupt it.

A weekly loop with a memory

New concepts every week, tested against the reigning winner, results logged by hook, angle, format and audience, and the next brief written from the log. Losers retire early. Winners get iterated on purpose. Twelve months in, the account knows things about your customers that no survey would tell you.

Proof, in their numbers.

44%

video completion rate

North
+98%

revenue, H1 year on year

Frequently Asked Questions

Yes, where it earns its place: volume, variations, first drafts and formats, always briefed and reviewed by people. When a piece needs craft, a designer makes it. What we do not do is ship the raw output and call it a strategy. You can tell, and so can the algorithm.

Yes. Creator-led video, founder pieces, product demos and statics, with a creator network for the platforms that reward it. Unpolished is a style. Sloppy is not. We know the difference and it shows in the retention curve.

It depends on spend and platform, and the honest answer is usually more distinct concepts than you have, not more variations of the ones you like. We size the pipeline to the media plan and adjust it monthly from the fatigue data rather than from a feeling.

Gladly. We can own the creative loop end to end or run the testing and briefing layer while your team produces. Either way the log is shared, so the learning stays with you rather than with whoever made the last winner.

Below roughly €5k a month in media we are usually not the right partner yet, and we will say so on the first call. Above it, the first conversation is free. The Diagnostic that follows is paid, and its fee is deducted if we go on to work together.

See which of your ads are working, and why.

It starts with a conversation, on us. If there is a fit, the Diagnostic that follows is paid, thorough, and yours to keep. If there is no fit, you will have spent thirty minutes and gained an honest opinion, which is still a decent trade.

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